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Privacy Policy

FaceCoach — Last updated: April 3, 2026

Introduction

FaceCoach ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, process, store, and safeguard your information when you use the FaceCoach mobile application and related services.

Information We Collect

When you use FaceCoach, we may collect the following information:

  • Personal information: Information you voluntarily provide, such as your name or email address (if applicable).
  • Facial images & facial analysis data: Facial images (photos or camera captures) that you voluntarily upload or capture within the app for AI-powered facial analysis, and non-identifying analysis data derived from those images (such as facial proportions, symmetry metrics, skin features, and aesthetic indicators).
  • Analysis results: Your facial analysis scores, metrics, and generated action plans.
  • Device & usage information: Information about your device (device model, operating system version, app version) and app usage data (features used, time spent), collected to improve app functionality and stability.

How We Use Your Information

We use collected information solely to:

  • Provide AI-powered facial analysis features requested by the user
  • Process facial images to generate personalised appearance insights
  • Display analysis results within the app
  • Generate personalised improvement plans
  • Track your progress over time
  • Improve app performance and user experience
  • Maintain security and prevent abuse
  • Provide customer support and respond to enquiries

FaceCoach does not perform biometric identification, facial recognition, identity verification, or create biometric identifiers or biometric templates. Facial data is not used for advertising, tracking, profiling, or AI model training.

User Consent & Control

Facial images are processed only after explicit user action (capturing or uploading an image). Users may withdraw consent and delete their facial images and analysis data at any time within the app. Core app functionality is not dependent on providing optional personal information.

Photo Privacy

We take the privacy of your photos seriously. Your photos are encrypted in transit and at rest. We do not share your photos with third parties for marketing or advertising purposes. You can delete your photos and analysis history at any time from within the app.

In-App Purchases

FaceCoach offers optional subscription purchases to unlock additional features. Purchases are processed entirely by Apple through the App Store. We use RevenueCat to manage subscription entitlements. RevenueCat may collect anonymous purchase data and device identifiers as described in their privacy policy.

Data Storage & Security

Your data is stored securely using industry-standard encryption. Photos submitted for analysis are stored on Cloudflare R2 with encryption at rest. We apply appropriate technical and organisational safeguards consistent with Apple's security and privacy standards. We retain your data only as long as necessary to provide the service or as required by law.

Third-Party Processing & Data Sharing

To perform AI-powered facial analysis, facial images are transmitted transiently to a third-party AI service provider solely to generate the requested analysis.

  • The AI provider processes facial images only to return analysis results
  • The AI provider does not retain facial images
  • The AI provider does not use facial images for model training, biometric identification, advertising, or profiling

FaceCoach also uses the following third-party services:

  • RevenueCat: For managing in-app purchases and subscriptions
  • Cloudflare R2: For secure image storage

FaceCoach does not sell, rent, or share facial data for marketing purposes. No data is shared with advertisers or data brokers. All third-party service providers are required to provide data protection and security standards equal to or greater than those described in this Privacy Policy.

Data Retention & Deletion

FaceCoach does not retain facial images on its own servers beyond what is necessary for processing. Facial images and analysis data remain stored on your device and in your private cloud storage until deleted by you. Upon deletion, facial data is permanently removed. FaceCoach does not maintain backups of deleted facial images.

Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request deletion of your data
  • Export your data
  • Opt out of non-essential data collection

To exercise these rights, contact us using the details below.

Children's Privacy

FaceCoach is not directed at children under 13. We do not knowingly collect information from children. If you believe a child has provided us with personal information, please contact us immediately.

Changes

We may update this policy from time to time. Any changes will be posted on this page with an updated date. Continued use of the app after changes constitutes acceptance of the updated policy.

Contact

If you have questions about this policy, contact us at fred@frederickjames.net.